Diego Boneta may soon be known as the Latin Jared Leto: After making a name for himself in TV and film, Boneta has inked a recording deal with Sony Music U.S. Latin.
The Mexican heartthrob is a rising star who has become somewhat of a fixture on U.S. TV with roles in MTV’s Underemployed, CW’s 90210 and ABC Family’s Pretty Little Liars. He’s also done a string of films, most notably Rock of Ages, where he starred as Drew Boley and performed nine tracks from the film’s acclaimed soundtrack.
Now, Boneta is looking to mine his music side even further thanks to his newly inked deal with Sony Music U.S. Latin. The label plans to release material in both English and Spanish, beginning with an EP that could be out in early 2015.
“Diego is a brand and music is an integral part of his artistic identity,” says Sony Music U.S. Latin president Nir Seroussi, who plans to find Boneta opportunities in multiple media, including opportunities for Boneta’s music in the many films he acts in. Upcoming projects include horror flick Summer Camp and Pelé, the biopic about the legendary Brazilian soccer player in which Boneta plays archrival Pedro alongside Vincent D’onofrio and Rodrigo Santoro.
“The idea is not to simply release an album but create a strategy that’s congruent with my career,” Boneta said in an exclusive interview with Billboard from his vacation in Cancún. However, Boneta points out, “Diego the actor and Diego the singer are managed completely separate from one another.”
As it turns out, Boneta started as a singer, taking voice lessons when he was only 8 years old and becoming a finalist on music reality show Codigo F.A.M.A. when he was 12. At 15, Boneta landed a role in the popular soap opera Rebelde and went on to release two successful solo albums with EMI.
By 2010, at 20 years old, Boneta was already making a mark in Hollywood with his roles in Pretty Little Liars and 90210, plus a role in Mean Girls 2. He was signed briefly to Adam Levine’s label but finally went to Sony, where he’ll work in both languages and across many mediums.
Now, Boneta is writing new tracks even as he prepares to begin shooting the miniseries The Dovekeepers, from Roma Downey and Mark Burnett (The Bible).
The trick to the balancing act, he says, is “finding the time. I’d like to be doing what Justin Timberlake does.”
“Pele” player Diego Boneta has joined the cast of the CBS miniseries “The Dovekeepers,” from Roma Downey and Mark Burnett.
Boneta will star as Amram, a man linked to two of the central female characters in the epic story set in biblical times. “NCIS” star Cote de Pablo is toplining the mini, targeted to bow next year.
Boneta recently wrapped a key role in the Imagine biopic “Pele,” in which he plays Brazilian soccer player Jose Altafini.
Based on Alice Hoffman’s bestselling novel, “Dovekeepers” is based on true events at Masada in 70 C.E., and will recount the events from the perspective of four women whose live intersect in a fight for survival after the Jews were forced out of Jerusalem by the Romans.
Under their LightWorkers Media banner, Downey and Burnett are exec producing along with Frank Siracusa, John Weber and Yves Simoneau. Simoneau will direct from a script by Ann Peacock.
“The Dovekeepers” is the first project to come from CBS Television Studios’ limited series and event programming unit. Project is a co-production of the Eye and LightWorkers Media.
Boneta is repped by Gersh, Management 360 and attorney Gretchen Rush of Hansen Jacobson
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Special thanks to Alicia Keys, Amy Brenneman, Anne Hathaway, Chris Colfer, Darren Criss, DeAndre Jordan, Denise Richards, Diego Boneta, James Van Der Beek, Jennifer Garner, Joe Manganiello, Josh Duhamel, Julie Bowen, Julie Delpy, Kelly Osbourne, Lance Bass, Moby, Nick Cannon, Nikki Reed, Paul Wesley, Rita Wilson, Shonda Rhimes, Soledad O’Brien, Susan Sarandon, and Tyler Perry for their participation in the video.
This video was produced by Prime Content at The Jim Henson Company’s studio in Hollywood, CA. Original score by Ryan Perez-Daple (rpdmusic.com). Executive Producers: Brian Gott, David Thomsen, Colleen Aylward.